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Obay…the real anti-drug campaign?
Milo Plurnbottom 4 months ago // Subscribe Creative Endeavors Gibber-gabber

Obay…the real anti-drug campaign?

Folks around the Montreal and Toronto Canada metropolitan areas started seeing these signs appearing at bus stops. (Click the picture to the right to see larger).

Text reads:

My son used to have his own hopes and aspirations. Now he has mine.

Thanks, Obay™.

from the makers of WhyBecauseISaidSo™

Apparently there has been a lot of speculation over who was behind the ads. Rumors and theories ranged from Scientologists, know for their anti-pharmaceutical stance, to the AdBusters Media Foundation .

Thursday, February 21, Colleges Ontario officially announced their involvement with the ad campaign, an advocacy organization representing twenty-four colleges across the province. They still haven’t explained why, but promised to in an upcoming media launch event.

See the original story from the Torontist that turned us on to the story to hear one person’s adventure trying to figure out who was behind the ads as well as more versions of the ad campaign.

Also see the follow up story where Colleges Ontario is revealed as the creator.

Photo by sniderscion from the Torontoist Flickr Pool .

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