Customers come from the people who have never done it before and people who have done it before but are unhappy with the way they are doing it. You aren’t going to steal a competitors happy customers and the unhappy ones won’t come unless you offer something different.
From the description at Youtube:
Tips for small business market positions include choosing a unique position that no other business can fulfill. Choose a market position with tips from a business consultant in this free small business video.
Expert: Daniel Diener
Contact: http://www.bscusa.com
Bio: Daniel Diener is a co-owner of the Business Success Center in Central Texas and has been helping businesses for over 25 years.
Filmmaker: Demand Media
More Small business tips with Daniel Diener:
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6 months ago beingzoe said ...
That is a brilliant bit of advice. I would add a third type of potential customer. The one who THINKS they like how they are doing it and THINKS that WHERE/WHO they are doing it with is wrong but that the way is just fine. These people are probably just a pain in the ass who are difficult to make happy and not creating a unique market position is likely to help you get some of those customers.