I had the pleasure of a personal tour of a local coffee roaster. I had no idea what it takes to make a great cup of coffee. It is a true art to hand roast coffee. At Caffe Calabria they roast beans like it is a culinary art because it is. At Caffe Calabria the roaster does not rely on timers or push buttons to roast, each batch of coffee is done by hand. The goal is to reach the sweet spot, which is when you reach the peak flavor for each varietal. When coffee reaches that perfect temperature the beans caramelize bring out all the natural sugars and flavors which is considered the sweet spot. The sweet spot is a very small window, if you were to look at a clock the only time you can hit perfection is when it’s 12 o’clock and the hands pointing directly North.
Arne Holt(Founder) has a simple philosophy and it is “Create and deliver an exceptional product” this truly his passion. Arne offers ongoing barista training. Training requires reservations, you learn about the beans from ground to cup, expresso boot camp, barista finishing school and tea tasting. I thank Arne for the tour and his time, he has built a very successful business during a depressed economy and continues to grow keep up the positive energy.
I will never think of a cup of coffee the same………..
© 2007-2010 CoTradeCo, Coachella Valley Packaging, & Coachella Valley Trading Company
are part of the Shorebird Corporation
Community content is all rights reserved © by the contibutor of that content granting
CoTradeCo some limited non-exclusive usage rights, see our policies.